NEW LONGER LASTING FLAVOR!

NEW JUICY FRUIT GUM WITH STARBURST CANDY FLAVORS!

Original

You’ve enjoyed the delicious, one-of-a-kind sweet Juicy Fruit gum for years. And now it has longer lasting flavor! Your taste buds won’t even know what hit them. They’ll be all “What is going on?” and you’ll be all “Isn’t this great?” and they’ll be all “Yeah, but we’re getting kind of tired” and then you’ll be all, “Nonsense! Keep going!” Because you’re the boss of your taste buds.

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Juicy Fruit Gum with Starburst Candy FLAVORS

You like Starburst? You like Juicy Fruit? Well then there’s no way you’re not going to like this. We’ve got all your favorite flavors: Strawberry, Watermelon, Fruit Punch. Right now you probably think you’re dreaming. Because how could something this awesome be real? Well, it’s real alright. In fact, it’s the realest.

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Fruity Chews

There’s a “sweet burst of flavor” inside every Juicy Fruit Chew. We can’t tell you how we do it so don’t even ask. But we can tell you they come in amazing Original flavor, sumptuous Strawberry, marvelous Watermelon and magnificent Grape flavors. You may think we went overboard with the adjectives, but we didn’t. That was scientifically the perfect amount.

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Bubble Gum

Like blowing bubbles with your gum and the delicious taste of Juicy Fruit? Then welcome to your mouth heaven. If you’re like us then you know there’s nothing better than blowing bubbles. And now you can do that with Juicy Fruit Original flavor or Sour Watermelon. So c’mon us, let’s go blow some delicious bubbles.

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Sour Green Apple

Hey! Juicy Fruit Sour Green Apple brings an exciting sour experience to the sweet fun of Juicy Fruit! Are we shouting?! Sorry! We’re just really excited to share this with you! Also we went to a concert last night and our ears are still ringing! Don’t blame us! Blame Danielle! She’s the one who convinced us to go! Thanks a lot Danielle! But man is Juicy Fruit Sour Green Apple good!

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Packaging through the years

The original design was relatively simple, with a neutral background and plain red lettering. In 1914, the company adopted a more active, eye-catching package featuring white and green stripes and a distinctive design element called a Maltese Cross.

After World War II, the company radically redesigned the package again, for the first time, using a bright yellow background with the name "Juicy Fruit" between two stylized red V's, or chevrons.

The double chevrons were meant to extend the famous "Wrigley arrow" motif to a brand that had not previously incorporated an arrow. This strengthened the already significant consumer association between Wrigley's chewing gum brands and the arrow, or spear, symbol, first used on packages of Wrigley's Spearmint in 1893.

History 1905

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History 1987

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History 2002

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History 2004

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