JUICY FRUIT GUM WITH STARBURST FLAVORS!

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Juicy Fruit Gum with Starburst FLAVORS

Your favorite Juicy Fruit® gum now comes in the Starburst® flavors you love -- Cherry and Strawberry!

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Fruity Chews

Inside every Juicy Fruit Fruity Chew is a sweet burst of flavor, just waiting to be unleashed. Bite into Juicy Fruit Fruity Chews in the one-of-a-kind Juicy Fruit Original flavor, sweet Strawberry or tasty Grape flavors.

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Bubble Gum

Juicy Fruit Bubble Gum makes blowing bubbles more fun with Juicy Fruit Original, Sour Watermelon and Sweet Strawberry flavors!

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Original

What's not to love about the delicious, one-of-a-kind sweet Juicy Fruit gum that's been around for more than 100 years? It's available in all sizes for just you to enjoy or to share with others!

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Sour Green Apple

New Juicy Fruit Sour Green Apple brings an exciting sour experience to the sweet fun of Juicy Fruit!

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Packaging through the years

The original design was relatively simple, with a neutral background and plain red lettering. In 1914, the company adopted a more active, eye-catching package featuring white and green stripes and a distinctive design element called a Maltese Cross.

After World War II, the company radically redesigned the package again, for the first time, using a bright yellow background with the name "Juicy Fruit" between two stylized red V's, or chevrons.

The double chevrons were meant to extend the famous "Wrigley arrow" motif to a brand that had not previously incorporated an arrow. This strengthened the already significant consumer association between Wrigley's chewing gum brands and the arrow, or spear, symbol, first used on packages of Wrigley's Spearmint in 1893.

History 1905

1905

History 1914

1914

History 1932

1932

History 1946

1946

History 1987

1987

History 2002

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History 2004

2004