INTRODUCING
Juicy Fruit

Fruity
Chews

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NEW JUICY FRUIT GUM WITH STARBURST FLAVORS!

Juicy Fruit Gum with Starburst FLAVORS

Your favorite Juicy Fruit® gum now comes in the Starburst® flavors you love -- Cherry and Strawberry!

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Fruity Chews

Inside every Juicy Fruit Fruity Chew is a sweet burst of flavor, just waiting to be unleashed. Bite into new Juicy Fruit Fruity Chews in the one-of-a-kind Juicy Fruit Original flavor or sweet Strawberry.

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Bubble Gum

New Juicy Fruit Bubble Gum makes blowing bubbles more fun with Juicy Fruit Original flavor and a Sweet Strawberry flavor!

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Original

What's not to love about the delicious, one-of-a-kind sweet Juicy Fruit gum that's been around for more than 100 years? It's available in all sizes for just you to enjoy or to share with others!

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Car Cup

The unique Juicy Fruit flavor also comes in sugar-free pellets in a fun bottle for easy sharing! Available in the unique Juicy Fruit Original flavor, Groovy Fruity—two tasty flavors in one bottle, and Sweet Fruit—a strawberry kiwi flavor.

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Packaging through the years

The original design was relatively simple, with a neutral background and plain red lettering. In 1914, the company adopted a more active, eye-catching package featuring white and green stripes and a distinctive design element called a Maltese Cross.

After World War II, the company radically redesigned the package again, for the first time, using a bright yellow background with the name "Juicy Fruit" between two stylized red V's, or chevrons.

The double chevrons were meant to extend the famous "Wrigley arrow" motif to a brand that had not previously incorporated an arrow. This strengthened the already significant consumer association between Wrigley's chewing gum brands and the arrow, or spear, symbol, first used on packages of Wrigley's Spearmint in 1893.

History 1905

1905

History 1914

1914

History 1932

1932

History 1946

1946

History 1987

1987

History 2002

2002

History 2004

2004