INTRODUCING
Juicy Fruit

Fruity
Chews

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Fruity Chews

Juicy Fruit Fruity Chews delivers a sweet burst of flavor.

In July 2014, Juicy Fruit is introducing Juicy Fruit Fruity Chews, a flavorful new gum experience. New Juicy Fruit Fruity Chews will be available in two flavors, Juicy Fruit Original and Juicy Fruit Strawberry.

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Nutrition

Bubble Gum

Juicy Fruit Fruity Chews delivers a sweet burst of flavor.

In July 2014, Juicy Fruit is excited to launch new Juicy Fruit Bubble Gum. As bubble gum is the No. 1 fun gum format, Juicy Fruit Bubble Gum offers the great bubble blowing experience that kids and adults love. Flavor varieties will include Juicy Fruit Original and Juicy Fruit Sweet Strawberry. Juicy Fruit Bubble Gum will be available at retailers nationwide in a five-count chunk.

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Nutrition

Original

Juicy Fruit Fruity Chews delivers a sweet burst of flavor.

In July 2014, Juicy Fruit is excited to launch new Juicy Fruit Bubble Gum. As bubble gum is the No. 1 fun gum format, Juicy Fruit Bubble Gum offers the great bubble blowing experience that kids and adults love. Flavor varieties will include Juicy Fruit Original and Juicy Fruit Sweet Strawberry. Juicy Fruit Bubble Gum will be available at retailers nationwide in a five-count chunk.

Wrigley Shop

Nutrition

Car Cup

Juicy Fruit Fruity Chews delivers a sweet burst of flavor.

In July 2014, Juicy Fruit is excited to launch new Juicy Fruit Bubble Gum. As bubble gum is the No. 1 fun gum format, Juicy Fruit Bubble Gum offers the great bubble blowing experience that kids and adults love. Flavor varieties will include Juicy Fruit Original and Juicy Fruit Sweet Strawberry. Juicy Fruit Bubble Gum will be available at retailers nationwide in a five-count chunk.

Wrigley Shop

Nutrition

Packaging through the years

The original design was relatively simple, with a neutral background and plain red lettering. In 1914, the company adopted a more active, eye-catching package featuring white and green stripes and a distinctive design element called a Maltese Cross.

After World War II, the company radically redesigned the package again, for the first time, using a bright yellow background with the name "Juicy Fruit" between two stylized red V's, or chevrons.

The double chevrons were meant to extend the famous "Wrigley arrow" motif to a brand that had not previously incorporated an arrow. This strengthened the already significant consumer association between Wrigley's chewing gum brands and the arrow, or spear, symbol, first used on packages of Wrigley's Spearmint in 1893.

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